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This web page has the following in the web site, "The Savoy Hotel and Conference Centre, was established in 1892 and is one of the oldest and most enchanting hotels in Kimberley." We saw that the web page also stated " The Savoy is conveniently located in the heart of Kimberley close to public transport and shopping facilities." It also said " The hotel has 45 luxurious rooms comprising of suites, family rooms, double, twin and triple rooms. Banqueting style and up to 350 people cinema style. A special diamond in the city of diamonds. Look and feel to it." The header had Savoy as the highest ranking optimized keyword. It is followed by Hotel, Kimberley, and Conference which isn't as ranked as highly as Savoy. The next words savoyhotelkimberley.com uses is accommodation. Northern Cape was included and will not be seen by search crawlers.